GoHub

Plug-and-play
prescription eyewear
commerce for any retailer

The $180B eyewear market is moving online.
Most retailers can't participate. Until now.

GoHub

Your Prescription Eyewear Business
in a Box

Plug-and-play
prescription eyewear commerce

GoHub turns your existing e-commerce into a fully compliant online optician, without inventory, optical hires, or operational risk.

15K+
SKUs available
40+
Frame suppliers
15
Partner labs (EU)
4 wk
To go live
Who is it for? →
GoHub

Your Prescription Eyewear Business
in a Box

Tell us about your business

Select your type. We'll tailor the story to you.

E-Pharmacy /
Online Drugstore
You sell health products online and want to add Rx eyewear as a new high-margin revenue category.
B2B Frame
Wholesaler
You distribute frames to opticians and want to add lens fulfillment as a bundled service.
Eyewear Retailer
(without Rx)
You sell frames or sunglasses online and want to unlock prescription lenses for 3x higher AOV.
GoHub

Your Prescription Eyewear Business
in a Box

Built for e-pharmacies

Add a high-margin category without the complexity.

New revenue stream
Average Rx order: $180-350. Higher AOV than any supplement or OTC product in your catalog.
Zero inventory risk
Every order is made-to-order. No stock, no warehousing, no unsold frames.
Full compliance
Rx validation, regulatory checks, optical-grade QC built into every transaction.
Live in 4 weeks
Shopify, WooCommerce, PrestaShop, or custom API. Your store stays yours.
AI does the selling
Our AI optician guides lens selection, coatings, and add-ons like a trained optician.
No optical expertise needed
GoHub's system, lab network, and AI handle the technical side entirely.
See our features → ← Back
GoHub

Your Prescription Eyewear Business
in a Box

Built for frame wholesalers

Add lens fulfillment to your distribution business.

Extend your value chain
Your opticians already buy frames from you. Now offer lens sourcing and fulfillment as a bundle.
White-label ready
GoHub operates under your brand. Your clients see your name, your catalog, your service.
Margin on every lens
Earn on the frame and on the lens. One order, two revenue lines.
Lock in your accounts
Frames + lenses makes your relationship stickier. Opticians don't switch easily.
We handle operations
Lab routing, Rx processing, QC, shipping. You sell; we fulfill.
15 labs, EU + US
Broad coverage, fast turnaround. Your clients get local service at scale.
See our features → ← Back
GoHub

Your Prescription Eyewear Business
in a Box

Built for eyewear retailers

You already sell frames. Now sell complete prescription glasses.

Triple your order value
Frame: $40-80. Complete Rx pair: $180-350. Same customer, bigger ticket.
Keep your catalog
Your frames, your brand, your store. GoHub adds Rx capability on top.
Virtual Try-On included
Customers see frames on their face before buying. Fewer returns, higher conversion.
AI lens advisor
Our AI optician guides progressive, single-vision, coatings. No optical knowledge needed on your end.
Prescription handling
Upload Rx or use Find My Prescription. We validate everything before production.
Drop-ship fulfilled
Lab produces, packages under your brand, ships direct. You never touch the product.
See our features → ← Back
GoHub

Your Prescription Eyewear Business
in a Box

The full stack

Everything you need to sell Rx eyewear online. Click any feature.

Virtual Try-On (VTO)
Real-time, AI-powered face mapping. Customers see frames on their face from any angle, on any device.
AI Optician
Conversational AI that guides lens selection, coatings, and add-ons. Replaces the in-store optician.
Find My Rx + Eye Exam
Digital Rx retrieval or FDA-compliant online eye exam. Removes the biggest buying barrier.
Full Commerce Stack
Catalog, Rx processing, lab routing, QC, logistics, compliance, returns. End to end.
Skip to workflow → ← Back to selection
GoHub

Your Prescription Eyewear Business
in a Box

Virtual Try-On

Real-time 3D face mapping powered by AI. Works on any device, any browser. No app download.

  • ✓ Live camera with instant frame overlay
  • ✓ Accurate face shape and PD measurement
  • ✓ Works on mobile, tablet, desktop
  • ✓ Reduces returns by 40%+
  • ✓ $0.08/click, $2/SKU modeling
GoHub Optical Plugin
← Features AI Optician →
GoHub

Your Prescription Eyewear Business
in a Box

AI Optician

Conversational AI trained on optical science. Guides every customer through lens selection the way a licensed optician would.

  • ✓ Recommends lens type based on Rx + lifestyle
  • ✓ Explains coatings, tints, blue-light, progressive vs. single
  • ✓ Natural upselling (not pushy)
  • ✓ 24/7, multiple languages
  • ✓ +25% average order value
AI Optician
← Features Find My Rx →
GoHub

Your Prescription Eyewear Business
in a Box

Find My Prescription
+ Online Eye Exam

The biggest barrier to online Rx eyewear: customers don't have their prescription handy. We solve that two ways.

Find My Prescription: $5/use
Customer enters optician or insurance details. We retrieve their Rx digitally.
Online Eye Exam: $25/use
FDA-compliant remote refraction. Licensed ophthalmologist sign-off.
Find My Prescription
← Features Full stack →
GoHub

Your Prescription Eyewear Business
in a Box

The full commerce stack

Everything between "Add to Cart" and "Delivered."

Catalog management
40+ suppliers, 15K+ SKUs. Synced product data, images, pricing.
Rx processing
Prescription validation, conversion, optical calculations. Automated.
Lab routing
Orders routed to optimal lab by lens type, location, and turnaround.
Quality control
Every pair checked against Rx specs before shipping. Zero tolerance.
Fulfillment + logistics
Drop-ship under your brand. Tracking, returns, exchanges handled.
Compliance
EU MDR, CE marking, optical regulations per market. We keep you legal.
See the workflow → ← Features
GoHub

Your Prescription Eyewear Business
in a Box

How it works

Your customer's journey, powered by GoHub behind the scenes.

Browse, VTO
& AI Lens
→
Enter Rx or
Eye Exam
→
Checkout
→
Frame Sent
to Lab
→
Lab
Production
→
Ship to
Customer

The retailer handles the storefront. GoHub handles everything else.

Our network → ← Features
GoHub

Your Prescription Eyewear Business
in a Box

Our supply network

Scale and quality, already in place. This can't be API'd into existence.

15 labs across Europe & USA
40+ frame suppliers
15K+ SKUs, established brands
Local fulfillment, fast delivery
Full EU MDR compliance
HIPAA compliant (USA)
Expanding US network in 2026
Next steps → ← Workflow
Pricing details
GoHub

Your Prescription Eyewear Business
in a Box

Simple, predictable pricing

Products at wholesale cost. You set the retail price and keep 30-50% margins.

Component Price Details
Setup fee $750 Shopify
$3,500 Custom API		 One-time. Integration, catalog setup, onboarding.
Optical Plugin $490/month Core platform: catalog, Rx processing, lab routing, fulfillment, compliance.
Virtual Try-On $0.08/click  +  $2/SKU modeling Pay per use. 3D modeling of your frames included.
Eye Exam $25/exam Online refraction. Licensed ophthalmologist sign-off.
Find My Rx $5/retrieval Digital Rx retrieval from optician or insurance records.
Next steps → ← Network
GoHub

Let's get you live

Four weeks from handshake to first Rx order on your site.

Week 1
Contract +
integration kickoff
Week 2
Catalog setup +
Rx configuration
Week 3
Testing +
quality assurance
Week 4
Go live

Niels Kramer, Co-founder & CMO

niels@goptichub.com

+972 54-3257943

goptichub.com

Scan to book a meeting
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